K. Beerschot V.A., a public limited company with its registered office at Atletenstraat 80, 2020 Antwerp, and registered in the Crossroads Bank for Enterprises under number 0698-992-391 ("K. Beerschot V.A.", "we", "us/our"), places great importance on your privacy and processes your personal data in accordance with this privacy policy ("Privacy Policy").
This Privacy Policy applies to processing activities that take place:, 1. in the Olympic Stadium, 2. through the use of the K. Beerschot V.A. website (including the webshop), and 3. through the use of the K. Beerschot V.A. app..
K. Beerschot V.A. does not take its role as data controller lightly and handles your personal data responsibly. Therefore, your data is always carefully processed and secured in accordance with applicable laws and regulations, including the General Data Protection Regulation of April 27, 2016 (also known as the "GDPR") and the Act of July 30, 2018 on the protection of natural persons with regard to the processing of personal data.
2. WHAT PERSONAL DATA DOES K. BEERSCHOT V.A. PROCESS?
In the context of the various services K. Beerschot V.A. offers (see point 3), the following personal data may be processed:
Identification and contact information (e.g., name, date of birth, address, phone number);
Personal characteristics (e.g., age, gender, marital status);
Lifestyle data (e.g., hobbies);
Leisure activities and interests;
Consumption habits or purchasing behavior;
Household composition;
Electronic identification data (e.g., IP address, cookies);
Payment information (e.g., bank card number);
Photo and video recordings;
Data concerning physical health;
Data related to judicial measures.
3. WHY DOES K. BEERSCHOT V.A. PROCESS THIS PERSONAL DATA?
3.1 SUBSCRIPTIONS: USE AND RENEWAL
To create and manage subscriptions, collecting your personal data is essential and based on the necessity to execute the agreement between you and K. Beerschot V.A. (e.g., the subscription terms) and on our legitimate interest in managing our list of subscribers.
When renewing your subscription, we verify your identity based on the data from the original subscription.
3.2 TICKETING: TICKET SALES
You can purchase tickets for football matches via the website or at the Olympic Stadium. This requires the processing of your personal data to execute the sales agreement.
3.3 SECURITY AND/OR ACCESS CONTROL
To ensure that your subscription or ticket is not used by anyone else and to enforce our safety policies, personal data is checked and processed. This helps determine eligibility under the law of December 21, 1998 concerning safety at football matches. This processing is based on our legitimate interest—and that of other supporters and third parties—in maintaining safety during matches.
3.4 WEBSHOP
K. Beerschot V.A. runs a webshop (https://shop.beerschot.be/nl/service/privacy-policy/) and processes your data to:
Deliver products/services and manage webshop operations;
Keep a record of order history for a better user experience;
Allow you to exercise your consumer rights
Send you promotional emails (if consented to).
The processing here is based on contractual necessity, legal obligation, or legitimate interest. This point is also part of the webshop's Terms and Conditions.
3.5 ACCOUNT CREATION AND MANAGEMENT
When creating or using an account (e.g., via https://ticketing.beerschot.be), your data is processed as necessary to fulfill the potential service agreement.
3.6 SERVICE AND IT SYSTEM MANAGEMENT AND IMPROVEMENT
Your data helps us manage our customer database and ensure proper operation of our services and IT systems. This is based on our legitimate interest.
3.7 DIRECT MARKETING AND PROFILING
Your data is never shared with third parties for direct marketing unless you have explicitly consented ("opt-in"). You can withdraw this consent at any time.
3.8 COOKIES
Certain personal data is collected via cookies.
4. WHO DOES K. BEERSCHOT V.A. SHARE THIS PERSONAL DATA WITH?
We may use third-party service providers (data processors) to process your data. These parties act under our instructions and are contractually bound to comply with legal obligations and this Privacy Policy.
Data may also be shared with public authorities or the police to ensure safety or comply with legal obligations.
Your data is processed only within the European Economic Area.
5. HOW LONG DOES K. BEERSCHOT V.A. RETAIN THIS PERSONAL DATA?
Your data is only kept as long as necessary for the purposes stated in section 3. To fulfill legal liability obligations, some data may be archived for up to 10 years.
You may request deletion of data, and we will comply where legally permissible.
6. WHAT ARE YOUR RIGHTS REGARDING THIS PERSONAL DATA?
You have the right to:
Access your personal data and receive a copy
Correct or update inaccurate or outdated data;
Object to processing based on our "legitimate interest";
Receive and transfer your data to another controller (data portability);
Request deletion or restriction of your data processing.
Exceptions apply—such as where requests are clearly unfounded or excessive. Deletion may be denied where data is needed for legal claims.
To exercise your rights, contact K. Beerschot V.A. by mail (Atletenstraat 80, 2020 Antwerp) or email (info@beerschot.be). We may ask for identity verification.
7. CHANGES TO THIS PRIVACY POLICY
K. Beerschot V.A. reserves the right to amend this Privacy Policy and will notify users of such changes in advance. If you disagree with the changes, you may terminate your subscription or agreement with K. Beerschot V.A.
8. QUESTIONS OR COMPLAINTS
If you have any questions or complaints, please contact us at:
• Address: Atletenstraat 80, 2020 Antwerp
• Email: info@beerschot.be
You may also file a complaint with the Data Protection Authority: contact@apd-gba.be
9. IMG Arena: Fast Betting Data
Collecting, transmitting, producing, or distributing information related to match events, behaviors, or other match factors, or any recording (audio, video, audiovisual) for betting, gambling, or commercial use without prior authorization from the Pro League and the Club is strictly prohibited in the Stadium. Mobile phones may only be used for personal, private purposes. Violators may be denied access or removed from the Stadium.
10. CHANGES TO THIS PRIVACY POLICY
The Club reserves the right to modify this Privacy Policy at any time. Each revised version will be announced, and your consent will be requested as outlined in article 5.1 of this Privacy Policy.
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