Renewed commercial structureBusiness02 JulJoppe Merchiers will take on the role of Commercial Director within our club with immediate effect. After four years as commercial manager, this is a logical next step in his career and in the further professionalisation of Beerschot on the non-sporting side.With this step, we are opting for a clear and future-oriented structure within our commercial operations:
As Commercial Director, Joppe Merchiers will have overall responsibility for sponsorship, hospitality, retail and fan experience. His focus will be on long-term partnerships, strategic growth and strengthening the commercial clout of our club.
Kaj Schueremans will take on the role of Commercial Manager – in addition to his current duties – and will be responsible for our VIP seats, boxes and Young Business Club. Kaj has proven his worth over the past few seasons and has now been entrusted with further developing the B2B section. The recruitment of new sponsors remains an absolute priority.
Our retail and marketing team will continue to focus on fan experience, club merchandise and the further expansion of our fan shop, both physical and online.
With this structure, we are committed to clear responsibilities, ownership and sustainable growth. We are continuing to build a Beerschot that is both professional and ambitious, both on and off the pitch.SubjectsMerchiersSchueremans
With this step, we are opting for a clear and future-oriented structure within our commercial operations:
