United World and Erreà announce ground-breaking partnership

Officials at United World and Erreà Sport have today (Thursday 16th June 2022) signed a pioneering partnership. The multi-year agreement will see United World’s partners, which include English Championship club, Sheffield United, Belgian 1B Pro League club, K. Beerschot V.A. and La Berrichonne de Châteauroux, of Championnat National in France, in addition to AlHilal United, Kerala United and the United World Academy, all kitted out in technical athletic apparel provided by renowned Italian sportswear brand, Erreà Sport.

Abdullah Alghamdi, United World’s Chief Executive Officer, and Roberto Gandolfi, Vice President of Erreà Sport, finalised the deal in Parma, Italy – the headquarters of Erreà Sport. The deal is thought to be the first of its kind with regards to multi-club structures as United World look to lead the way with fewer and bigger partnerships which benefits clubs under the same umbrella.

Abdullah Alghamdi, Chief Executive Officer: “We are delighted to announce a first of its kind technical kit partnership with Erreà. This partnership is a key commercial milestone in our strategic transformation and a leading example for all multi-club ownership structures. Throughout the pitch and kit delivery process, Erreà has proven to be a true partner by honouring the intrinsic value of each club fairly and their commitments in service. We have crafted the partnership with the intent to serve the benefits both of our clubs and their fans at best. Hence, we are confident that our fans will welcome Erreà at our stores mainly behind the bespoke team wears, safe-for-skin fabrics and quality of European production. I want to thank all team members on both sides for their hard work and commitment.”

Erreà Sport, a UEFA partner on their Kit Assistance Scheme, will provide United World clubs with bespoke team wear. As well as being the first Italian sportswear company to be accredited with the Oeko-tex standard certification, their European production provides fantastic operational value with regards to reliable lead times.

As part of the unique deal Sheffield United, K. Beerschot V.A. and La Berrichonne de Châteauroux will receive financial benefits, as well as kit and training wear. Production on the new bespoke team wear has already begun and the new designs are set to be launched in July 2022.

Frédéric Van den Steen, Chief Executive Officer of Beerschot: “Erreà is a brand that combines the Italian fashion tradition with modern sportswear. We’re looking forward to working together with United World and Erreà within this long and durable partnership. A partnership which will provide us as a club with a great support system on a teamwear front, as well as a strong commercial plan.”