Frédéric Van den Steen, former commercial manager at JAKO, Joma and Masita and now a business coach, is Beerschot’s new general manager. As an experienced football fan his job description will consist of daily operational work and developing hospitality, communication, sales and marketing. 

“With those qualifications, his experience and know how it will soon be clear he is the right man in the right place”, chairman Francis Vrancken says.  “He knows how the football world works in every sense of the word after building his career as a commercial manager in a couple of team wear companies. Frédéric has the right profile to succeed in his new job at Beerschot.” 

“As a big football fan I am happy and eager to start at Beerschot in the capacity of general manager”, says Van den Steen. “With my experience and ambition I look forward to bringing this club to the next level.” 

Watch a video interview on our LinkedIn. 

Beerschot was succesfull the last seasons. Not only on but also off the pitch.

Board member Jan Van Winckel is satisfied with Beerschot’s new acquisition. “This is an important step in the extension of our daily management team. Youth manager Davy De Smedt has reorganised our Academy, technical manager Sander Van Praet structurized the daily operational work, while doctor Nick Jansen and Pieter Jacobs optimalised the medical and scientific approach within the club.”   

“But that is not all. Our head marketing Finn Van der Kaa realised a couple of nice projects, and together with Luther Rommens our media team has made incredible progress. For the last two months Beerschot can boast with the largest growth margin on social media in Europe. And that is quite an achievement.” 

“Frédéric Van der Steen is our latest jewel on the crown”, Van Winckel continues. “With his experience he will be supporting our talented collaborators and help them to develop further. With this latest acquisition we have to adjust our operational structure.  Beerschot’s new management committee  will now consist of chairman Francis Vrancken, general manager Frédéric Van den Steen, technical manager Sander Van Praet and academy manager Davy De Smedt.” 

“Our former general manager Gunther Dieltjens will preside this committee. Gunther, who has been leading the club ‘pro deo’ for the last two years, cannot be thanked enough for his work and commitment and will remain an important person within the club.” 

“This season Beerschot has proved  it has a big and loyal fan base but also ambitious and loyal partners. Frédéric Van den Steen will continue and confirm this line to make sure everyone will feel ‘at home’ at Beerschot”, Van Winckel rounds off.  

Jupiler Pro League

1 K. Beerschot V.A. 43 pts
2 K.M.S.K Deinze 43 pts
3 Patro Eisden Maasmechelen 40 pts
4 SV Zulte Waregem 39 pts
5 SK Lommel 39 pts